Deli party trays are expected to score high this Super Bowl weekend. Watching the trays come into their own over the holidays has spurred retailers to promote and merchandise them more aggressively than ever for the big game. While the high-margin items have long had a role in the supermarket deli, retailers pushed them into the spotlight with very apparent enthusiasm at Christmastime. The reward: double-digit sales increases over the same period a year earlier. Bigger ad space, top ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.