Deli party trays are expected to score high this Super Bowl weekend. Watching the trays come into their own over the holidays has spurred retailers to promote and merchandise them more aggressively than ever for the big game. While the high-margin items have long had a role in the supermarket deli, retailers pushed them into the spotlight with very apparent enthusiasm at Christmastime. The reward: double-digit sales increases over the same period a year earlier. Bigger ad space, top ...

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