Price Chopper intercepts shoppers the old-fashioned way: It feeds them. The 104-store retailer, based in Schenectady, N.Y., conducts some 500 sampling events per week. Not only is the company dedicated to such frequency, it's departed in other ways from most operators. Price Chopper has been conducting its own in-house program since the mid-1980s, and hasn't looked back since. "Sampling products creates a better opportunity for a sale," explained Mona Golub, manager of consumer services. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.