The hype surrounding any prescription drug's switch to over-the-counter status consistently brings customers and sales into the store, and not just for the new product, retailers and industry experts told SN. Switch drugs have the ability to grow entire categories. However, retailers marketing these new powerful medications might take a lesson from the superhero Spider-Man's words: “With great power comes great responsibility.” For retailers, that means helping customers choose properly. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.