DALLAS -- Southland Corp. is giving its 7-Eleven customers a taste of what's to come with the rollout of a new sub sandwich that signals an entire menu renovation. No exotica is in the offing, just improved versions of the tried-and-true, which will form the core of a mix that's being developed with extensive customer input, chain executives said. Sales of the first new menu item, the Super Big Sub, and customer comments, indicate the company is on the right track, the officials told SN. ...
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