CHICAGO -- A successful proactive competitive stance against a Super Kmart Center has prompted Farm Fresh, Norfolk, Va., to commit to a more aggressive position against supercenters, Michael E. Julian, the chain's chairman, president and chief executive officer, told an industry audience at Food Marketing Institute's annual convention here. After testing separate strategies at three conventional stores affected by a Super Kmart that opened in Tabb, Va., 16 months ago, Farm Fresh is moving ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.