The supermarket industry's key to succeeding against supercenters is to pick battle areas very carefully, according to a group of consultants and observers interviewed by SN. That means supermarkets, rather than reacting to each supercenter move, need to create a vision of how they will compete, according to these executives. Among the tools in supermarket arsenals are increasing micromerchandising, stressing convenience, pursuing customer loyalty programs, pricing competitively on a menu ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.