BOULDER, Colo. -- Wild Oats Markets is thinking big when it comes to obesity education. For the past two years, the natural/organic food retailer has sponsored an aggressive campaign aimed at propagating health information that relates to the U.S. obesity epidemic. In January, Wild Oats launched a chainwide Superfoods program. This program educates consumers, young and old, on what foods qualify as Superfoods and how they are important in combating obesity, said Kristi Estes, spokeswoman. ...
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