ROSEMONT, Ill. -- Dairy Management Inc. has announced that Batman and Superman, both creations of Burbank, Calif.-based DC Comics, will wear milk mustaches as part of a year-long promotional alliance with DMI and the Milk Processor Education program. Print ads featuring the Caped Crusader with a chocolate milk mustache broke in late March in several national youth-oriented magazines, including Sports Illustrated for Kids, Electronic Gaming Monthly and Skateboard Magazine. Superman will ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.