There are forms of targeted sampling gaining popularity that don't involve a grocer's data base, but are very involved in the supermarket industry. For example, Catalina Marketing Corp.'s highly successful Checkout Coupon system can also be used to distribute coupons for free samples, says Karl Maggard, executive vice president of marketing at the St. Petersburg, Fla.-based firm. "Our clients use the network to isolate buyers of competitive brands, and identify consumers from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.