WEST BEND, Wis. -- The home-meal replacement program at Prescott's Pick 'n Save Supermarkets here is based on a premise that is simple yet inspired: Make people as key an ingredient as the food is. The six-unit operator is looking not only to fill bellies, but to build relationships. It is committed to a store-branded program of quality food, and is backing it up with consumer education spearheaded by a high-profile chef devoted to interacting with shoppers. George Prescott, president and ...

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