WEST BEND, Wis. -- The home-meal replacement program at Prescott's Pick 'n Save Supermarkets here is based on a premise that is simple yet inspired: Make people as key an ingredient as the food is. The six-unit operator is looking not only to fill bellies, but to build relationships. It is committed to a store-branded program of quality food, and is backing it up with consumer education spearheaded by a high-profile chef devoted to interacting with shoppers. George Prescott, president and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.