Supermarkets have been aggressively promoting Aleve, the new pain reliever containing 200-mg naproxen and 20-mg sodium, in full-page newspaper and circular ads. The analgesic, released June 13, is being marketed jointly by Syntex, Palo Alto, Calif., and Procter & Gamble, Cincinnati. Among the supermarket chains that ran full-page ads during the first week of the launch were A&P, Montvale, N.J.; Kroger, Cincinnati, and ShopRite, Norwalk, Conn. In a related development, Winn-Dixie ...
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