Beverages are among the fastest-growing segments in the natural-food industry, and some supermarket retailers are capitalizing on the trend. J.B. Pratt Foods, Oklahoma City, devotes a significant amount of space to various natural beverage categories. The extensive selection is part of Pratts' strategy to create a mainstream supermarket that offers natural-food shoppers significant alternatives. During recent in-store visits, SN saw organic apple juice on sale and prominently displayed in ...

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