TOKYO (FNS) -- With a rallying cry of support for consumers, Japanese supermarket chains have set off a wave of beer price discounting that is challenging the nation's pricing system taboo. In April the four major supermarket chains, Daiei Inc., Ito-Yokado Co., Jusco Co. and Seiyu, announced one after another that they cut prices on beer and some other alchoholic beverages. Several of them declined to follow the breweries' price increases, which went into effect May 1. Following a recent ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.