CHICAGO -- Display presence is mandatory for summer beer sales, and Thursday through Sunday are the key days, according to David "Bump" Williams, senior vice president, client services and global consulting, with Information Resources Inc. here. He goes around the country asking beer/cider sellers, "How important is the beer consumer to you?" The overall average market basket is $22, based on IRI Homescan data. When beer is in the market basket, it jumps up to $54. With a craft brew, the ...

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