Encouraged by their success renting DVDs, supermarkets are gradually moving into sell-through. "We're having pretty good luck with the sales of DVD," said Craig Hill, video specialist, Harp's Food Stores, Springdale, Ark. "I'm hoping they stay at that good sale price." Hill said a key to Harp's DVD sales is video managers who are interested enough in the product to push it. "Once the customers rent the product, they say, 'Hey, wouldn't you like to own it. You can buy it for $19."' Harp's ...
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