BELLEVUE, Wash. -- A new study by Hartman & New Hope here found that 80% of consumers interested in buying organic products would prefer to buy them in mainstream supermarkets. This is a great barrier to increasing sales, says the 100-page report, called "The Evolving Organic Marketplace," since few organic products are currently offered in the mainstream venue. The study will be officially released next week. Ten percent of the U.S. population is identified as core consumers of ...
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