AUSTIN, Texas — Whole Foods Market here has a reputation for buying only the best — which is why many observers were surprised last week when the fast-growing natural/organics retailer said it would acquire its biggest rival, Wild Oats Markets. Although Boulder, Colo.-based Wild Oats has long been a laggard compared with Whole Foods and has been scoffed at as a competitor by Whole Foods' chairman and chief executive officer, John Mackey, he said last week that Wild Oats had improved over ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.