CHICAGO -- In applying technology to meet the needs of its consumers, Minneapolis-based Supervalu also uses some basic psychology, said Bob Borlik, senior vice president and chief information officer for the retail/wholesale giant. That was the crux of a presentation Borlik gave at AMR Research's Retail and Consumer Goods Executive Conference at the Westin River North here March 16 to 18. Borlik's rapid-fire talk -- "Investing in Technology to Create a Better Consumer Experience" -- covered ...

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