MINNEAPOLIS -- Supervalu here said last week that it would enter the burgeoning natural-and-organics retail space with a value-priced format called Sunflower Market. The retailer/wholesaler said the new banner would debut in January 2006 in Indianapolis. "We are seeing a growing demand for affordable organic foods with exceptional taste and nutritional quality," said Jeff Noddle, chairman and chief executive officer, Supervalu, in a prepared statement. He said the Sunflower Market would ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.