CHICAGO -- Food marketers are more aware that Hispanic consumers' eating patterns vary widely not only by their cultural roots, but also by their level of acculturation. Supervalu's recent creation of Carlita, a new Hispanic signature brand, represents the kind of exercise companies are undergoing with that diversity in mind. Craig Espelien, director of store brands for the Eden Prairie, Minn.-based wholesaler/retailer, described at Food Marketing Institute's annual show last week how ...

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