WHITE SULPHUR SPRINGS, W.Va. -- Next month, Supervalu will begin working with Pillsbury Co. under a new program for vendors designed to enable both trade partners to lower prices for the retailer and ultimately the consumer. Called the Vendor Benefits Model, the program spells out how Supervalu's Advantage re-engineering plan helps slice the cost of goods and benefits the manufacturer. As part of the program, the Minneapolis-based wholesaler is asking vendors to offer menu pricing. "By ...

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