OSAGE BEACH, Mo. [FNS] -- End aisle promotions are paramount in SuperValu's quest to revitalize the center store, as shown by a pilot program testing ten stores in Wisconsin. "We need endcaps to send a price message through the entire store," Greg Schneider, manager of center store for SuperValu, Midwest region, told retailers attending the annual convention of the Missouri Grocers Association here recently. "Using the endcaps, you need to tell the customer that every time you come in our ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.