NORTHFIELD, Ill. -- Brand marketers supplying Pathmark Stores, Woodbridge, N.J., can now access the retailer's daily sales data for their categories. Nielsen North America here and Efficient Market Services, Deerfield, Ill., have signed a multi-year agreement with Pathmark to provide the retailer with software and information services to support its category management and Efficient Consumer Response initiatives. The supermarket chain will also be supplied with daily store-specific scanner ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.