NORTHFIELD, Ill. -- Brand marketers supplying Pathmark Stores, Woodbridge, N.J., can now access the retailer's daily sales data for their categories. Nielsen North America here and Efficient Market Services, Deerfield, Ill., have signed a multi-year agreement with Pathmark to provide the retailer with software and information services to support its category management and Efficient Consumer Response initiatives. The supermarket chain will also be supplied with daily store-specific scanner ...
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