The Future of Distribution Is Less Distribution" was the theme of a recent speech by Mike Wright, chairman and chief executive officer of Supervalu. At his company, "the '90s will result in less distribution because we will have more technology." To achieve this vision, he said, "a successful buyer needs to have collaborative and cooperative alliances with vendors and brokers." All Wright's points are true, but for some companies, the truth may hurt if their trading partners are not ...

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