At a recent trade convention, an industry leader denounced Efficient Consumer Response for not hitting its original four-year implementation target. Therefore, ECR may not be a legitimate concept. The room was silent. I sensed some sighs of relief. It's simple. If ECR is not working as projected, blame the concept. Actually, the criticism of ECR was said tongue-in-cheek as a provocative opening to a very pro-ECR speech. But it does raise two significant, interrelated questions. Is ECR ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.