It is easy for analysts and consultants to lecture retailers about the dangers of price wars. But what can a supermarket operator do when the competitor across town -- or worse, across the street -- suddenly starts offering triple coupons, buy-one-get-two-free and other extreme promotion tactics? inctive reaction of a retailer to a price cut by a rival is to match the new, lower prices. The usual reply to this on the part of the rival is to further lower prices, he continued, and thus ...

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