DALLAS -- Efficient Consumer Response is working, but success does not come cheap. The grocery industry expects to invest $4.5 billion in ECR during 1995, an increase of 50% over the $3 billion it spent in 1994, according to an industry survey by Kurt Salmon Associates, New York. That spending increase is expected despite responding companies' mixed assessment of ECR results. Half the manufacturers and brokers, and 44% of the wholesalers and retailers, said ECR results so far had fallen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.