DALLAS -- Efficient Consumer Response is working, but success does not come cheap. The grocery industry expects to invest $4.5 billion in ECR during 1995, an increase of 50% over the $3 billion it spent in 1994, according to an industry survey by Kurt Salmon Associates, New York. That spending increase is expected despite responding companies' mixed assessment of ECR results. Half the manufacturers and brokers, and 44% of the wholesalers and retailers, said ECR results so far had fallen ...

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