NEW YORK -- Nearly 40% of those polled in an SN consumer buying habits survey report they are buying more frozen food items from supermarkets than one year ago. n food from grocers, up from 38% the last year. The number of shoppers purchasing the same amount of frozen food as a year ago also showed a slight increase, from 34.2% in 1995 to 35.3% this year. The comparisons are from a March 1995 SN survey. Consumers queried in the latest survey generally feel they will continue their current ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.