BOSTON -- More than 30,000 new products were introduced to the marketplace in 2000, a 21% increase from the previous year. The Schneider/Boston University New Product Launch Report reveals substantial differences between the policies and implementations of successful product launches and those of their less successful counterparts. Food and beverage companies represented 61% of survey respondents. According to Joan Schneider, president of Schneider & Associates here, it is important ...
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