The notion that European shoppers are more embracing of private-label products than their American counterparts can be put to rest. Retailer reports, along with a recent survey on consumer attitudes, suggest that domestic shoppers are much more cosmopolitan than previously given credit for. According to "Store Brands Come of Age," a Gallup Organization, Princeton, N.J., survey released by the Private Label Manufacturers Association, New York, Americans' feelings toward private label is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.