Some supermarkets are looking to swell the current wave of interest in sushi by getting customers involved in making it themselves. It may sound ironic, but they expect to boost sales of their chef-made sushi by showing customers how to make their own. They're tying into the recreational cooking trend by offering sushi-making classes, demnstrations and do-it-yourself sushi kits that contain just about everything but the fish. V. Richard's, an upscale single-unit operator in Brookfield, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.