SANTA CRUZ, Calif. - Northern California retailers are warming up to a program that promotes seafood from sustainable sources.
EcoFish, a leading supplier and marketer of seafood from environmentally stable sources, and FishWise, a consumer education program that uses color-coded labels to identify products in seafood cases, have teamed up to promote the availability and sale of sustainable seafood at supermarkets and restaurants.
The groups are working with a handful of retailers, ...
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