Halloween displays are going up earlier in supermarkets across the land, as retailers come to understand that the sooner these displays appear, the more candy they will sell. Seasonal candy had a stellar year in 1997 and is doing very well again this year, according to the National Confectioners and Chocolate Manufacturers Associations, McLean, Va. Halloween had the best increases from 1996 to 1997, rising 12.6%, and 1998 Valentine's Day and Easter were up by 9.5%, according to NCA data ...
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