Seasonal candy continues to create sales opportunities for retailers looking to cash in during the holidays, and supermarket chains are setting up creative displays and promotions to entice consumers into their stores. According to Information Resources Inc., Chicago, seasonal candies for the four major holidays hit record sales for 1998, amassing a combined 5.2% increase. The main driving force for seasonal candy is the "impulse" shopper, and, according to the National Confectioners ...
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