SPRINGFIELD, Mass. -- The in-store bakery sits right up front in Big Y's World Class store format, and it holds a prominent position in the 42-unit chain's strategy for fresh-foods marketing as well. At the chain's flagship 65,000-square-foot store in Manchester, Conn., bakery is perched to the right of the entrance, alongside the premium coffee shop, and aromas wafting from one of its scratch production operations are likely to greet shoppers as they enter. According to Scott Ruth, ...
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