Supermarkets are using high technology as well as tried-and-true formulas to hold their own against discounters who continue to encroach on candy sales. Promotional tie-ins, computer-generated planograms to maximize space and attractiveness, and cross-merchandising concepts are a few of the strategies retailers are using to compete with alternative formats. They reaped the benefits of their efforts this year, in impressive candy sales of $2.4 billion for nonseasonal items, up 3.1% for the ...
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