LANCASTER, Pa. -- Darrenkamp's Markets has sent its fried chicken sales soaring by switching the way it offers the product -- going from self-service to a service counter. At its largest store on the outskirts of town, the retailer made the change for several reasons, including better presentation, easier product rotation, customer-associate interaction and a better value for the customer. In five weeks, sales have risen by 40%, and shrink has plummeted by at least 30%, officials said. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.