Retailers are sharpening their distribution and marketing programs in response to the rapid market entry of drugs that have gone from prescription to over-the-counter availability. "We've taken a more positive, proactive attitude," said Patrick Gallagher, buyer-merchandiser at Market Basket Stores, a 36-store chain based in Nederland, Texas. Chains are ensuring that shippers are in stores when national advertising breaks, and that products are on the shelves after floor stands sell ...

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