LAS VEGAS -- Best practices for the merchandising of ethnic fresh foods require defining a look, tailoring the offerings to ethnic shoppers, and enhancing the in-store experience to reflect native shopping habits, according to industry experts who spoke at the annual convention and exposition of the International Dairy-Deli-Bakery Association. Willard Bishop, president of Willard Bishop Consulting, Barrington, Ill., and Terry Soto, president, About Marketing Solutions, Burbank, Calif., ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.