Retailers are energizing the battery category for the holidays. Batteries are getting fueled with more power, a higher count within multipacks, and larger visibility at retail as supermarkets get ready for the fourth quarter. "It's going to be as aggressive as last year," said Greg Unkrich, nonfoods buyer, Remke Markets, Covington, Ky. The retailer switched to larger eight-count and 10-count bonus packs of alkaline "heavy-duty" and "new technology" batteries, he said. "Alkaline is where ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.