Baby food makers continue to be driven by the idea that customers want a product that is perceived as "health food." Hindes, director of corporate affairs at Gerber, Freemont, Mich. "We already had a number of products without added starch or sugar, but we did hear consumers, and announced in late June that we are reformulating 42 products without added starch or sugar." According to Hindes, this brings the varieties without the extra ingredients up to 121. The company has also introduced ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.