MONTVALE, N.J. -- A&P here isn't chicken when it comes to playing in the branded restaurant arena. The chain has launched a branded chicken restaurant of its own, inside a new store in Kenilworth, N.J. The chain is also apparently ready to brave the competition for hot chicken meals. The A&P concept, called Just Chicken, is placed right at the front of the Kenilworth store. What's more, the site selected for the concept's debut is within a mile of competing home meal replacement ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.