Supermarkets, drug stores and mass merchandisers are running neck and neck in the race for hair care sales. But an SN consumer survey, which polled more than 1,000 people, shows the public's money is on mass merchants as the destination of choice for this big-dollar category. The question looms, then, as to how supermarkets can spur themselves on and open up their lead on the pack in hair care sales. Supermarket retailers who spoke to SN said mass merchants' hair care prices aren't any ...

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