BOISE, Idaho -- "Viva Albertsons!"
That's been the early response among Hispanic consumers toward SuperSaver Foods, the new Hispanic format that Albertsons is piloting in three Southern California locations.
Larry Johnston, chairman and chief executive officer, told SN in an interview that sales are exceeding expectations, "and we think we've hit a home run with the concept.
"We regard these first three stores as a test, and as we track the results, we'll decide what we want to change. ...
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