The more you know about your customer, the more successful your marketing campaign, it stands to reason. It is wasted effort to stuff a customer's mailbox full of baby-food coupons if the customer doesn't have children. The Internet has been helpful in gathering data to improve the personalization of marketing campaigns, and experts say the Web will be the ultimate marketing tool in the future. But today the majority of shoppers are still walking into the store, so many retailers are ...

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