MINNEAPOLIS -- SuperTarget's enticing looks and mix of gourmet offerings may be sending mixed messages to customers, who don't realize the prices are within 1% to 2% of those of Wal-Mart Stores, Bentonville, Ark., and 10% to 15% lower than those of traditional supermarket operators. "The challenge is the goods look so good that guests aren't understanding we're priced as low as we are," said Robert Ulrich, chairman and chief executive officer, Target Corp., at a press session following the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.