NEW YORK -- Taste plays a large role in driving growth in both bottled and home-treated water, according to a new industry analysis of existing consumer data, jointly reported by Beverage Marketing Corp., here, and The Hall Water Report, Chincoteague, Va.
water will become the dominant drinking water segment by 2005, with an estimated 36% market share. Meanwhile, tap water is predicted to lose additional market share and home water treatment is predicted to grow one share point.
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