Whether showcased as part of a theme-focused event or simply presented at tables throughout the store, retailers find that offering customers product samples as they shop is still one of the best ways to increase sales and spur at-home trial. And, a strategically situated sampling station can make all the difference, retailers told SN. West Point Market, Akron, Ohio, always makes sure to have hearty displays of the featured product as close to the sampling table as possible, for both ...

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