Parents say they want their children to eat well, and the proof is in the aisles. "Consumers are more conscious of what they're putting in the kids' lunch boxes," said Darwin Metcalf, executive vice president at nine-store Western Supermarkets in Birmingham, Ala. Western will put up back-to-school displays near school supplies as usual, but this year, it'll give more emphasis to healthful snacks like low-sugar items. "We used to pile that out with all the junk food we could come up with," ...

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