Education is key in establishing a destination wine section, retailers say, and as more supermarkets develop their wine sections, wine stewards, sommeliers and in-store tastings are becoming increasingly common. "The most important thing is the commitment to having the wine department staffed with an individual who is there and accessible to the customer and can talk that customer through their purchase to help them discover wines they are going to like and enjoy," said Mike Zupan, owner of ...

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